The Fitting: A Bridal Collection Takes Shape

Why the designer booked Michael Ivory Photography

For this bridal collection project in Savannah, Georgia, photographer Michael Ivory recruited all eight models to showcase the designer’s wedding dress collection. Michael Ivory Photography was contracted to recruit the models, photograph and film the collection, and provide hands-on posing and direction throughout the photo and video shoot.

The assignment went beyond capturing the finished looks. Michael’s responsibilities included recruiting models for the photo and video shoot, photographing the models, guiding their poses, and filming the collection and the work behind its presentation. This gives designers support both in front of the camera and in preparing the talent who will represent their collection.

What you’re watching

This film captures Day One’s fitting ahead of the bridal shoot: models trying on the collection, the designer refining the fit, and the preparation that helps each look come together. It is a behind-the-scenes look at the fitting stage of a larger photo and video production.

Bring your next collection to life

Whether you are preparing a bridal collection, a fashion launch, or a designer campaign, Michael Ivory Photography can help with model recruitment, guided posing, collection photography, and video storytelling. Discuss the support your project needs and create imagery that introduces your designs to prospective clients.